New Intel Phone Chips Shrugged Off by ARM Head

ARM Holdings plc, Warren East, shrugged off Intel Corps latest attempt to use low-power processors for smartphones and tablets. The ARM CEO mentions at the Consumer Electronics Show 2012 at Las Vegas, Nevada that “It’s inevitable Intel will get a few smartphone design wins – we regard Intel as a serious competitor.” He adds “Are they ever going to be the leaders in power efficiency? No, of course not. But they have a lot more to offer.”
East has also added that the latest attempt of Intel was just “good enough” but not as good and as competitive as ARM’s chips designs. He commented that Intel merely took some designs which were never meant for mobile phones, made some changes and placed them in to power-performance space which is just “good enough” for mobile phones.
While East made his comments on Intel’s chip designs, Intel on the other hand, has announced its entrance to the smartphone and tablet chip race earlier at the CES 2012. Intel has plans to use its new “Medfield” chip for new Motorola Mobility and Lenovo phones using Google’s Android OS.
East however was confident that ARM’s new Cortex A7 design will continue to be the leader with a 20% power consumption capability. He was also happy with seeing Microsoft Corp. using its new Windows 8 OS on their tablets using ARM chips considering Microsoft was Intel’s long time ally. Microsoft announced at the CES 2011 that it planned to make Windows 8 ARM compatible but there is no word yet on the release date of the new system.
There will surely be a rise of ARM powered tablets this year considering Windows 8 will soon be released. Consumers are just barely keeping up with the new tablet technology and with the innovations from ARM and Microsoft, there is a lot more to learn and of course to enjoy.
ARM controls a majority of the mobile and tablet market but East is still confident that they will endure despite strong efforts from Intel to penetrate the market share